Renegade Craft Fair

Happy Friday! We’re here to dole out some adorableness and feature Ele Story! This whimsical clothing line will be at our Austin Fair this weekend!

Judy Jou is the woman behind Ele Story. With a passion to design cute and sweet things, she could not wait to design clothes for her daughter.  Judy love dresses and thinks kids are little versions of adults and they should be dressed well.  For Judy, designing for children means more freedom and fun, because it allows her to mix bold prints together in a wonderful way.

 The name “Ele Story” was inspired by a song in Chinese Judy’s mother sang to her as a child, about a little elephant who is encouraged to be proud of her long nose because it is what makes her who she is.  The clothing line celebrates the uniqueness of every child as they grow up and discover who they are.

As a former costume designer, Judy does a lot of research before putting anything to paper.  Judy spends the bulk of her time taking in images that she finds and then spend time doodling and drawing out silhouettes. Both the fabric and Judy’s inspiration informs how she decides to move forward with a piece. 

At the end of production, Judy takes time stepping back and viewing the collection as a whole, making sure cohesion and fluidity is felt, similar to dressing characters on the stage.