Knitting isn’t always associated with “modern,” but luckily that’s where The Rare Creature comes in. Lisa Li has created the ultimate one stop shop for timeless and modern designs, yarn, and kits for every knitter!
Where did your business name come from? Is there an interesting story behind it?
The name The Rare Creature came from a place wanting to create something that is rare and special in a world of sameness and mass production. We think everyone is so unique and we wanted our products to reflect that rareness.
What sparked your interest in this particular craft?
I was really obsessed with sustainable fashion and little by little I learned hand knitting is one of the most sustainable ways of creating. It creates little to zero waste in the process.
What do you think sets your designs apart from others?
We focus on designs that are classic shapes with a modern twist. Our color palettes are always neutrals so they can be truly timeless that will last for many many years to come.
List some of the most important lessons you’ve learned while running your business:
Don’t be afraid to make mistakes.
It’s better to get it done then drags on for perfection.
Believe in yourself and vision – never give up.
What has been your proudest moment since you’ve started?
The proudest moments are always the ones when we get tagged on Instagram from our customers. To see the incredible things they create with our yarn is always the best feelings in the world.
How does the city or cultural environment you live in influence your work?
NYC never seizes to inspire and push you to keep going. Everyone I meet in the city have been so incredible at their own craft and it’s the most inspiring to see how others struggle and strive the same time. We are never alone in our journey.
What valuable experience did you have before starting your business?
Having both design and business education and experience makes starting and running a business a bit more manageable.
Do you have any favorite pieces? What makes them special to you?
To me, anything hand made with fine natural material with love is really really special. To me, those are the true luxuries.
What are some inspirations for your work?
I consume a lot of information from other artists, social media, books and magazines, people on the street in NYC. Really inspirations are everywhere if you keep an open mind.
What’s on the horizon for your business?
Keep doing the best we can and offer the best products for our creators.
What are some tips or suggestions you’d like to offer to fellow makers?
Focus on your own craft and don’t compare your beginning to other’s middle. Forge your own path and success. :)
